Sandy Weill and Citigroup|Business Strategy|Case Study|Case Studies

Sandy Weill and Citigroup

            
 
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Case Details:

Case Code : BSTR103
Case Length : 12 Pages
Period : 1998 - 2004
Organization : Citigroup Inc
Pub Date : 2004
Teaching Note : Available
Countries : USA
Industry : Media & Advertising

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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EXCERPTS Contd...

The Change Agent

When Citigroup was formed, there were substantial differences in the cultures of Citicorp and Travelers. Weill tried to integrate both the cultures in the best possible way. Citicorp paid fairly low salaries but rewarded longtime workers with generous benefits. Travelers paid showy benefits, and stock options were a major part of compensation.

When the merger took place, Weill introduced employee stock options in Citigroup at all levels. The work culture of the two companies was also very different. Travelers had an aggressive, fast, deal-making culture. On the other hand, Citicorp had a conservative culture built around long-term customer relationships. Travelers' fast moving staff activated Citicorp's bureaucratic culture. Travelers' staff also brought their aggressive sales culture to Citigroup. Citicorp's consumer business had rich and affluent clients and its corporate business had several Fortune 500 companies as their clients whereas Travelers had clients in the medium range. Weill realised the potential of middle and lower class consumers as a growing segment and started concentrating on this segment...

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Power Struggle

After becoming the president of Amex in 1983, Weill had struggled to do things the way he wanted. This was chiefly because he was second in the hierarchy at Amex, and had to report to CEO, Robinson.

Amex bought Investors Diversified Services (IDS), a Minneapolis-based firm that sold mutual funds and insurance products door-to-door. But Weill had a tough time haggling with the board over the price to be paid for the acquisition. Weill worked hard for about a year to turnaround Fireman's Fund, Amex's insurance subsidiary. But subsequently, the Amex board decided to sell the subsidiary despite the turnaround. Some analysts believed that when Weill realized that Robinson had no plans of leaving Amex and there was no way he could lead Amex in conjunction with Robinson, he was frustrated and put in his resignation in 1985. Weill failed to gain power at Amex, but he didn't want to fail once again. When he acquired Primerica and Travelers, he made sure that he would be heading the companies...

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Stepping Down

Analysts were of the opinion that Weill had been very keen on running Citigroup right from the beginning. This was very clear from his power struggle with co-CEO John Reed, his firing Dimon and his not declaring a successor. However, some analysts opined that Weill didn't want to step down at a time when the company was surrounded by scandals (Refer Exhibit I). On July 15, 2003, he declared a new plan for growth through acquisitions. As a part of the plan, he announced a $3 billion deal to acquire Sears, Roebuck & Co.'s credit-card portfolio...

Exhibits

Exhibit I: Controversies at Citigroup
Exhibit II: Mergers and Acquisitions by Sandy Weill


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